our story - celebrating 25 years of keepin' it real!

phil&teds® is celebrating 25 years of designing leading edge baby gear, after opening its doors from a Wellington garage in the mid-90s.

Chief cook & bottle washer, Campbell Gower, says this is a huge milestone for the award-winning nursery brand. ‘We’ve come a long way from those humble beginnings. In the space of over two decades, the right insight and talent from a terrific team to create a uniquely appealing product set, and a brand that resonates with both mums and dads, has enabled us to help a million parents around the world adapt&survive their parenting day.”

Read more about our quarter century milestone in 2020.


“We're a small company based out of Wellington New Zealand, trying to conquer the world!” 

- Campbell Gower, chief cook and bottle washer

phil&teds is an award-winning international company that's proud to be one of the world's leading inventors, designers and marketers of juvenile products. Through our high performance culture, we've built up global relationships with our customers inspiring parents to escape nursery jail and live life without limit. 

We've been making kids stuff for over 25 years now, across three great brands: phil&teds, Mountain Buggy and Mokopuna. From New Zealand to Norway, our products are in over 40 markets and +1000 stores worldwide.

Our company has received more business, consumer and industry awards than you can shake a stick at, including three internationally acclaimed Red Dot design awards and 56 patents. phil&teds' experience, combined with high performance culture, ensure our products - from buggies to booties - cut through the clutter of the crowded nursery channel.

patented innovations

Excellence in product design is at the heart of everything we do. Our world-class engineers and product developers have forged a global reputation for original and innovative invention. We have been awarded 56 patents globally - an official recognition for being the inventors of solutions never seen before!

At the heart of our product development, we always ask - “what do parents need to escape the nursery jail?” Well, we’re a team of parents too, and our parenting moments in our day-to-day lives provides the scintilla for these new exciting ideas. When we wish something existed - Eureka!, and we bring it to life through world-class engineering and rigorous testing by real parents.

We’re proud of our track record of being the original inventors of numerous patented innovations, and continue to invent practical and effective solutions for parents all over the world that parents never thought they needed!



the oscar for best product design goes to…

The Red Dot Award is an internationally acclaimed quality seal for the best design innovations across all industries. With a 60 year history of naming the best, receiving three prestigious Red Dots in 2015 is especially meaningful due to its global renown, broad range of entrants and high level of judging. phil&teds' verve and Mountain Buggy's urban jungle luxury and nano buggies sit alongside previous Red Dot award winning products like the Apple iphone, Dyson DC24 Vacuum Cleaner, and Ferrari's LaFerrari sports car. The design of our products delivers superior form and function, while also maintaining a creative, iconic style that sets us apart. Read more about our Red Dot award domination. 






adapt&survive the parenting day by escaping the nursery jail, with products that let you retain your sense of self, & live your dynamic lifestyle with kids in tow. 

phil&teds is chuffed to have invented:

:: the only portable cot that's actually portable - as it's lighter than the baby.

:: a brake that stops the buggy automatically.

:: the inline buggy that's been a life saving freedom giver for a million parents.

With over 25 years of research and development experience, and a Red Dot design award, phil&teds is still setting trends and global innovations.






Engineered for the mountains, designed for the city; Mountain Buggy is the pioneer of all terrain adventure. Designing innovative and award-winning products for over 25 years, the iconic Kiwi brand enables parents all around the world to live life without limit.

Since its beginnings, Mountain Buggy has captured the essence of freedom with its undisputed reputation for performance and strength. New Zealand's spectacular mountain trails are the brand’s backyard, testing ground and constant source of inspiration. 

Driven by strong customer connections, Mountain Buggy products deliver manoeuvrability, durability, adaptability and simplicity - every time. It's the brand's DNA. In 2015, Mountain Buggy received two prestigious Red Dot design awards. 


mountain buggy campaign shot





mokopuna is New Zealand born and bred. For over 10 years, the brand has collaborated with Mother Nature to create beautiful, sustainable, merino clothing for babies and toddlers.  

The merino wool that is part of mokopuna's rich heritage means that a child in sheep's clothing is a child that is comfortable, nurtured and protected. mokopuna's stylish collection of print, pattern and block colours in gender neutral tones, can easily be mixed and matched.  

Trans-seasonal, breathable and silky soft merino fabrics of the highest quality, keep little ones living adventurous and curious lives. 


our workspace

Think eclectic, crazy, multi-coloured and fun. From hot desks to beach huts, workspaces are fluid. Sick of the stairs? Take the slide! In need of some inspo? The writing’s on the wall... literally! Three levels showcasing a good dose of quirk, and not a hint of pretension.

That pretty much sums up our collaborative, open plan workspace.

phil and teds office space